Vive Azca

Advertising campaign designed to rediscover the Madrid’s Azca neighbourhood. It includes posters, flyers, signage design and promotional stand.

The space of Azca is mostly a business and comercial area built against a residential neighborhood. This place has been recently upgraded and now offers a lot of different activities. However, neither the locals or the office workers use them.

“Vive Azca” is a campaign that encourages people to rediscover the “Azca” neighbourhood in Madrid, suggesting them different activities and spots to enjoy.