Primavera en Escena

BRANDING + ADVERTISING

Commissioned by the Ayuntamiento de Illescas (Toledo), this project sought to revitalize traditional Spanish lyric theater through a new spring festival. Our goal was to bridge the generational gap by making Zarzuela accessible and engaging for younger audiences. We developed a branding direction and a series of conceptual posters that blend classical heritage with a contemporary and colorful visual language.